Industrial decarbonization calls for a range of different strategies. Among the available approaches, Carbon Capture and Utilization (CCU) may be the least visible one. CCU simply does not receive a lot of attention in politics, in society and in the social sciences. This research seeks to learn more about why that is. It focuses on Germany as a single case study to analyze how CCU is perceived in media discourse. Applying Framing as a conceptual framework, it studies which actors are involved in media discourse on CCU, what the perceived problems and challenges around CCU are and what types of solutions actors suggest. We draw on a unique dataset of print, online and social media. The results enable us to gain a better understanding of public and political acceptance of CCU. Preliminary results show recurring social and political issues, including high costs and energy demand as well as sustainability
